Is the use of the pink ribbon still worth it? Did you know the original ribbon was even pink? It was peach and Charlotte Haley designed to call attention to only 5% of the National Cancer Institute's $1.8 billion budget being spent on cancer prevention. Estee Lauder was interested in doing a campaign to increase awareness of breast cancer, but they couldn't get permission to use the peach ribbon. So they changed the color to pink! This 2012 article talks about the ten things that are wrong with the pink ribbon.
I thought of this issue again a few days ago after picking up my prescription refill at Walgreens. For the last few years, Walgreens has included pink caps in October on their medicine containers. I know for a fact I'm not being charged extra so they can donate to some other cause and I am going to buy my prescriptions with or with out the pink, but I was wondering why. I did a little research to find the Walgreens is a partner with the Komen Foundation's Race for a Cure. I'm not sure what level of funding that means, but there is a connection.
So, do I let the pink caps slide. Or do I think of them as part of the machine of Komen? A machine struggling to survive numerous controversies in the last few years. See this New York TImes article from Aug 2012 for more information.
Again, aren't we to the point where we are aware of breast cancer already? Don't be lulled into feeling good when you buy something that has a pink ribbon on it. Pick Fink!