It's October again, and I'm pissed off. Last weekend I attended the second funeral in the last six months for a friend who had died from Stage 4 breast cancer. After the service, I headed to do my weekly grocery shopping. The usually mind-numbing activity of getting things on the list was instead turned into a game of "dodge the pink ribbon encrusted merchandise"! Garbage bags, cereal bars, ball point pens, magnets, coffee cups, bottle water, accessories for dogs! It's all too much!
I used to be such a loyal consumer of anything that emblazoned with the Pink Ribbon. Like you, I assumed that I was supporting causes that I believe in, causes that ultimately would benefit my friends with breast cancer. Oh, was I duped. And so are you!
Let's face facts that the majority of products perpetuating the pink give very little to the cause. Other sites have outlined some of the outrageous examples. Check out Think Before you Pink or Our Feel Good War on Breast Cancer or The Problem with Pink for some examples. Before you decide to buy that super gourmet whatever, just because they slapped a pink ribbon on the label, DON'T! Buyer beware! There are so many other ways to give your money if you're so inclined to do so.
I'll be featuring responsible ways for you to donate. For the next two months, I'm asking for donations to Sven's Run with Imerman Angels. My friend Sven is running 10 marathons this year to celebrate 10 years of marriage to his awesome wife Leslie. Leslie is a breast cancer survivor, warrior, and medical advocate. By running, Sven is raising money for Imerman Angels, an amazing organization that pairs newly diagnosed people with cancer with mentors and partners who have also been through the same kind of cancer.
I hope you will come back to this blog. From time to time my friends will post about their views on issues relating to the trouble with pink. Each has an important story to share, I've invited cancer warriors, caregivers, friends, and medical professionals to weigh in on this industry that's been created around breast cancer.
Here's what we do know: check yourself regularly, get regular screenings from your doctor, eat healthy, whole foods, love your family and friends, live your life to the fullest, whether you have cancer or not. And most important, PUCK FINK!